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The "Tells" of a Whiskey Scammer

Updated: Aug 20, 2023



For many whiskey enthusiasts, the thrill of the hunt is a huge part of their hobby. Many enjoy finding, tasting, and buying the hard-to-get / allocated bottles. And nothing ruins that enjoyment faster than getting ripped-off by a whiskey scammer. It’s both heartbreaking and infuriating to believe you’ve found that special bottle, and then realize that the “seller” of that bottle took your money and ran, leaving you without your money and that bottle you desired. In this post, I’d like to provide you with some ideas for identifying and avoiding whiskey scammers.


While it is not possible to provide an exhaustive list of “tells” for every whiskey scammer on social media sites, there are some common signs that can help identify potential scammers. Here are a few red flags to watch out for:


Unrealistically low prices:

Unrealistically low prices are a common tactic used by whiskey scammers to entice potential buyers. They offer prices that are significantly below the market value or what reputable sellers would charge. Here are a few reasons why scammers may use this strategy:

  • Attracting more victims: By offering prices that seem too good to pass up, scammers can attract a larger number of potential victims. Many people are drawn to the idea of getting a great deal on a high-quality whiskey, and scammers exploit this desire.

  • Creating a sense of urgency: Scammers often create a sense of urgency to pressure buyers into making quick decisions. Unrealistically low prices can make buyers feel like they need to act fast before the opportunity is gone. This urgency can cloud judgment and lead to impulsive purchases without proper research or verification.

  • Appearing more legitimate: Scammers may use low prices to appear more legitimate. They know that buyers are often skeptical of high-priced items, so by offering a low price, they hope to gain trust and convince buyers that they are getting a special deal.

  • Bait and switch tactics: Some scammers use low prices as bait to lure buyers into a transaction. Once the buyer is hooked, they may introduce additional fees, hidden costs, or switch the product to a lower quality or counterfeit whiskey. This allows scammers to make a profit while still offering an initially low price.

It is important to remember that if a deal seems too good to be true, it probably is. When encountering unrealistically low prices for whiskey on social media sites, it is crucial to exercise caution, conduct thorough research, and only purchase from reputable sources.


Lack of credible information:

Whiskey scammers often lack credible information about themselves or their business, making it difficult for potential buyers to verify their legitimacy. Here are some reasons why scammers may provide limited or inconsistent information:

  • Anonymity and evasion: Scammers prefer to remain anonymous and avoid providing personal or business details that could be used to track them down or expose their fraudulent activities. By providing limited information, they can evade detection and continue their scams without repercussions.

  • Difficulty in establishing trust: Genuine sellers understand the importance of building trust with their customers. They provide comprehensive information about their business, including their location, contact details, and sometimes even their history. Scammers, on the other hand, intentionally withhold such information to prevent potential victims from conducting proper due diligence.

  • Lack of a legitimate business: Many whiskey scammers operate without a legitimate business entity. They may create fake profiles or use stolen identities to appear as legitimate sellers. Without a proper business structure, they have no incentive to provide credible information.

  • Changing identities: Scammers often operate under multiple aliases or fake identities to avoid being caught. They may use different names, email addresses, or social media accounts, making it challenging to establish their true identity or verify their credibility.

  • Inconsistencies and contradictions: When scammers do provide information, it is often inconsistent or contradictory. They may provide different details to different potential buyers or change their story when questioned. These inconsistencies are a clear indication of their lack of credibility.

It is crucial for buyers to be cautious when encountering sellers with limited or inconsistent information. Always conduct thorough research, verify the seller's credentials, and look for reputable sources or platforms to purchase whiskey from. Legitimate sellers are transparent and readily provide the necessary information to establish trust with their customers.


Poor grammar and spelling:

Poor grammar and spelling are often telltale signs of whiskey scammers on social media sites. Here are a few reasons why scammers may exhibit these linguistic errors:

  • Non-native English speakers: Many whiskey scammers operate from countries where English is not the primary language. As a result, their communication may contain grammatical errors, misspellings, or awkward phrasing. These mistakes can be a result of limited proficiency in English.

  • Lack of attention to detail: Scammers are often focused on deceiving potential victims rather than ensuring their communication is error-free. They may not prioritize grammar or spelling, as their primary goal is to convince buyers to fall for their scams.

  • Mass messaging and copy-pasting: Scammers often send out mass messages or use pre-written templates to reach a large number of potential victims. In their haste to reach as many people as possible, they may not pay attention to grammar or spelling, leading to errors in their messages.

  • Deliberate strategy: In some cases, scammers intentionally use poor grammar and spelling as a strategy. They believe that by appearing less sophisticated or educated, they can create a sense of authenticity or relatability. They may assume that potential victims will be less suspicious of someone who doesn't communicate flawlessly.

It is important to note that poor grammar and spelling alone are not definitive proof of a scam. However, when combined with other red flags, such as unrealistically low prices or lack of credible information, it should raise suspicions. It is always advisable to exercise caution, conduct thorough research, and verify the legitimacy of sellers before making any purchases.


Requests for payment via unconventional methods:

Whiskey scammers often request payment via unconventional methods, such as wire transfers, gift cards, or cryptocurrency. Here are some reasons why scammers prefer these payment methods:

  • Lack of traceability: Unconventional payment methods offer scammers a higher level of anonymity and make it difficult for victims to trace the transaction back to them. Wire transfers, for example, can be challenging to reverse or track, providing scammers with a sense of security.

  • Irreversibility: Once payment is made through unconventional methods like wire transfers or cryptocurrency, it is often irreversible. Scammers take advantage of this fact, knowing that victims will have limited recourse to recover their funds if they realize they have been scammed.

  • Difficulty in detection: Conventional payment methods, such as credit cards or PayPal, have built-in fraud protection measures and dispute resolution processes. Scammers avoid these methods to reduce the risk of detection and increase their chances of successfully defrauding victims.

  • Exploiting lack of knowledge: Scammers may target individuals who are unfamiliar with these unconventional payment methods. By requesting payment through gift cards or cryptocurrency, they exploit the victim's lack of knowledge or understanding, making it easier to manipulate them into completing the transaction.

It is important to be cautious when sellers insist on unconventional payment methods. Reputable sellers typically offer secure and traceable payment options, such as credit cards or reputable online payment platforms. If a seller insists on payment through unconventional means, it should raise suspicions and prompt further investigation. Always prioritize secure payment methods and be wary of any requests that seem unusual or suspicious.


Limited or no reviews/testimonials:

The limited or absence of reviews and testimonials can be a significant red flag when dealing with whiskey scammers on social media sites. Here's why it raises suspicions:

  • Lack of credibility: Genuine sellers often have a history of positive reviews or testimonials from satisfied customers. These reviews serve as social proof and help establish the seller's credibility. When scammers lack any reviews or testimonials, it suggests that they have not conducted legitimate transactions or that they have intentionally removed negative feedback.

  • Difficulty in verifying authenticity: Reviews and testimonials provide potential buyers with insights into the seller's reputation, product quality, and customer service. Without these references, it becomes challenging to verify the authenticity of the seller or the legitimacy of their offerings. Scammers exploit this lack of information to deceive unsuspecting buyers.

  • Inconsistent or suspicious reviews: In some cases, scammers may fabricate reviews or testimonials to create an illusion of credibility. However, these reviews may appear suspicious, with generic or overly positive language, lack of specific details, or repetitive patterns. If the reviews seem too good to be true or lack authenticity, it is a warning sign of potential scamming activity.

  • Limited online presence: Scammers often lack a significant online presence beyond their social media profiles. They may not have a dedicated website, official business listings, or presence on reputable whiskey forums or review platforms. This limited online presence further contributes to the lack of reviews or testimonials.

While the absence of reviews or testimonials alone does not confirm a scam, it should raise caution and prompt further investigation. It is advisable to research the seller thoroughly, seek recommendations from trusted sources, and consider purchasing from established and reputable sellers with a proven track record of positive customer experiences.


Lack of transparency:

Lack of transparency is a common characteristic of whiskey scammers on social media sites. Here's why scammers often avoid providing detailed information:

  • Hiding their true identity: Scammers operate under false identities or aliases to avoid being traced or held accountable for their fraudulent activities. They intentionally withhold personal or business information to maintain their anonymity and make it difficult for potential victims to identify them.

  • Concealing the source or authenticity of the whiskey: Scammers may avoid providing detailed information about the whiskey they are selling, such as its origin, age, distillery, or proof of authenticity. By withholding this information, they prevent potential buyers from conducting proper research or verification, making it easier for scammers to pass off counterfeit or low-quality products.

  • Evasive responses to inquiries: When asked for additional information or proof of authenticity, scammers often provide vague or evasive responses. They may deflect questions, avoid providing specific details, or use generic answers to maintain an air of legitimacy while withholding crucial information.

  • Lack of clear terms and conditions: Genuine sellers typically have clear terms and conditions regarding shipping, returns, and customer support. Scammers, on the other hand, often lack these essential details or provide ambiguous policies. This lack of transparency allows scammers to avoid accountability and makes it difficult for victims to seek recourse if they encounter issues with their purchase.

  • Absence of verifiable contact information: Scammers may provide limited or non-existent contact information, making it challenging for potential buyers to reach them for inquiries or support. This lack of transparency further contributes to the overall suspicious nature of their operations.

It is crucial to be cautious when dealing with sellers who lack transparency. Reputable sellers are transparent about their identity, provide detailed information about the whiskey they sell, and offer clear terms and conditions. Always seek sellers who are willing to provide the necessary information and proof of authenticity to establish trust and ensure a legitimate transaction.


High-pressure tactics:

High-pressure tactics are commonly employed by whiskey scammers to create a sense of urgency and push potential buyers into making quick decisions without proper research or verification. Here's why scammers use these tactics:

  • Exploiting emotions: Scammers often play on the emotions of potential buyers, using fear of missing out or the desire for a great deal to create a sense of urgency. They may claim limited availability, exclusive offers, or time-limited discounts to pressure buyers into making impulsive decisions.

  • Preventing thorough research: By pressuring buyers to act quickly, scammers aim to prevent them from conducting thorough research or seeking advice from trusted sources. They know that if buyers have enough time to investigate, they are more likely to uncover the scam and avoid falling victim.

  • Discouraging skepticism: High-pressure tactics are designed to discourage skepticism and critical thinking. Scammers may use persuasive language, assert false scarcity, or make promises that seem too good to pass up. They want potential buyers to be so focused on the perceived opportunity that they overlook warning signs or doubts.

  • Creating a sense of authority: Scammers often present themselves as knowledgeable experts or insiders in the whiskey industry. They may claim to have exclusive access to rare or limited-edition bottles, making buyers feel privileged to have the opportunity to purchase from them. This sense of authority can make buyers more susceptible to high-pressure tactics.

It is important to remain vigilant and not succumb to high-pressure tactics. Take the time to research the seller, verify their credibility, and compare prices and offers from multiple sources. Legitimate sellers understand the importance of informed decision-making and will not rush or pressure buyers into making immediate purchases. If a seller is using high-pressure tactics, it is a strong indication of a potential scam, and it is best to walk away from the transaction.

Remember, it is always advisable to buy whiskey from reputable and established sellers, either directly from distilleries, licensed retailers, or trusted online platforms. Buying whiskey from reputable sellers on social media can be a viable option if certain precautions are taken. Slow down; research the seller, verify their credentials, and look for secure payment options. Reach out to other whiskey enthusiasts, online communities, or forums to seek recommendations for reputable sellers on social media. These communities often have members with experience in purchasing whiskey and can provide valuable insights and suggestions. Most of all, trust your instincts; if something feels off or too good to be true, proceed with caution.

Remember, while social media can be a platform to find reputable sellers, it is also a breeding ground for scammers. Exercise due diligence, conduct thorough research, and prioritize safety and authenticity when buying whiskey online. If you believe someone on your social media platform is a whiskey scammer, block them and report their profile to the platform.


Some platforms have members that have become watchdogs for this behavior. For instance, on X (formerly known as Twitter), Whiskey Scam Alert (@WhiskeyScam) is very active in following up on tips from other members, then working with the platform to close those accounts. Whiskey Scam Alert also publishes a list of active scam accounts on X. I have been unable to find a similar account on Facebook.


So, my friends, if you’re a whiskey hunter, please take precautions to make sure that you are not fooled into parting with your hard-earned money. Let’s be careful out there!



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